The Vocation of a Librarian

I was watching this YouTube video, and had to consider how much have we changed in our career description? Do you like people? Do you like books? It sounds so simple, and is still generally applicable to our job. At the same time I want to scream "THAT'S NOT ALL WE DO!" at the computer monitor. We have come so far, and yet still have so much further to go. How do we communicate that with others that still think that we all use a card catalog, all female, shush others, and stamp books? Even our self-made products play into these stereotypes, hysterically yes, but still affirm the old-fashioned views that we are trying to get away from. Is this a losing battle?